Setting up, owning and running a dental practice, or group of...




Heading up a Medical and Workplace Design and Fit-out business, Jerry is a highly focused and results-driven CEO who leads through example and motivates staff to work to their full potential. He inspires his team to think outside the box when delivering creative and visionary office fit-out solutions to ensure that every client not only achieves their operational objectives but also increases the engagement, productivity and retention of their team. He believes the physical environment is like the soil for every team to grow in, and ultimately the determinate of their success.

Zig Ziglar, a famous American, once said: “You don’t build a business – you build people – and then people build the business.” Jerry lives by this philosophy and that is why he leads the best team in the workplace design and refurbishment industry. His expertise results in motivated and highly productive staff who look forward to coming to work each day, not only at Evoke Projects, but at client sites across Australia.

Jerry’s experience in the Workplace Design and Construction industry extends across office refurbishment, commercial fit-out, education, childcare, hospitality, and health. He is skilled in Workplace Strategy, Office Interior Design, Project Management + Delivery, Estimating + Budgeting, Negotiation, Business + Strategic Planning.




At Marketing Practices, we love helping Practice Principals and Practice Managers plan and implement effective marketing strategies to attract new patients and retain existing ones.

Having coached many practices over the years we understand that marketing a practice is challenging yet rewarding at best, overwhelming at worst:

  • You lack the time, so your approach is a little ad hoc and doesn't seem to get much traction.
  • You realise the value of a strong online presence, but find it nearly impossible to keep up to date with the rapid developments in digital and social media marketing. You have a sense that there is a great opportunity... if only you knew how.
  • No matter what you do, you just don't seem to be attracting your ideal patients, the ones that are profitable and you enjoy treating.
  • You know you offer great patient service but you need to increase awareness and build the reputation of your practice in order for it to grow. How do you encourage your patients to authentically refer your practice without feeling like a salesperson?

We also understand that marketing is just a small element of all the things that you are juggling with the heavy demands of running your practice

This is where we come in...

Marketing Practices is a marketing help desk for Australian Practice Principals and Practice Managers of dental, medical, chiropractic and physiotherapy practices, to gain knowledge, training, expert advice and support

ABOUT MICHELLE TAYLER – Founder and Director

Over the past two decades, marketing has, and continues to be my passion. It's the combination of creativity, psychology, structured processes and evolving technology that draws me to it.

It's my vision to demystify marketing, and to mentor Australian practices to realise their full potential. I know running a practice is demanding and often there is nowhere to turn to for trusted advice. Marketing Practices is your practice marketing help desk, here to serve and guide you through your marketing transformation to create a successful, profitable practice.


Jack Meagher | Director


We offer Property Finance for your practice.

The purchase of a commercial property for your practice may be one of your largest funding requirements. We understand the significance of this and are equipped with the experience, and the know how to assist in negotiating not only the rate but the specific covenants related to each transaction.

Purchasing your own practice premises is a long term investment. It provides security of tenure, investment in your own future, and can be a substantial contribution to your retirement. When the opportunity to purchase arises let us assist you plan, research, run the numbers and make a decision with all of the information at hand.

Owning your own practice premises also means you can invest with confidence in fit out and equipment, knowing that all the improvements you make directly add to the value of your practice. This helps with your exit strategy and the appeal of your practice to prospective clients and future buyers. Our experts will equip you with the necessary tools to allow you to grow the right way.

Gearing your Self-Managed Super Fund into property can be a complex endeavour and there are a lot of things that need to be considered. The ownership of the property and the loan both need to be structured carefully to make sure that you gain the associated benefits and comply with the SMSF requirements. We can assist in working through this process to simplify the more sophisticated nature of such transactions.

Call us on 1300 810 950


Luca Tizzano | Co Founder


Luca is one of the co-founders of Invedent - Australia’s leading dental ordering and stock management platform. Through his vast experience working in his family’s six dental practices and dealing with the problem first-hand, Luca and his team are able to provide you with an intuitive, innovative, all-in-one system that will greatly streamline your dental practice. An impressive 100% retention rate from practice sign-ups and their partnerships with ADA branches across Australia indicate Invedent is more than just dental procurement and inventory management - It’s a paradigm shift in the dental industry that has enabled Australian practices to improve profitability and time management by fully controlling every purchase.


Nigel D'Souza | Tax Manager

ADX Accountants

Nigel is a Chartered Accountant with over a decade of experience in professional services, commencing his career in mid-sized accounting firms and more recently continuing his practice at a Big-4 accounting firm in Sydney. Nigel has also completed the Master of Taxation from UNSW. He advises clients in the areas of high-net worth individual tax, the small business CGT concessions, business succession planning, corporate international tax and due diligence matters. He has a keen interest in assisting clients with tax structuring and advisory matters.


Susan Rusalen

7 Figure Hygiene

Sue Rusalen is the creator of the 7FH Growth Roadmap and founder of

With over three decades of international experience working as a dental hygienist, practice growth consultant and business analyst, Sue is uniquely positioned to transform your practice growth.

She has been instrumental in spreading the awareness and success of The Larkin Protocol in Australia, creating some incredible case studies with her clients.

By harnessing the power of elevated patient care, zero cost marketing and optimised invoicing and item codes, Sue has developed a reputation for building 7 figure hygiene teams.


Teresa Nguyen | Finance Specialist


Credabl offers a quick, easy and pain-free way for you to get the finance you need. We're a team of finance specialists providing tailored solutions for dentists, doctors and vet professionals. Through simplified, customized and digitized solutions, we ensure that medical professionals receive the financial attention they deserve in both their personal and professional lives. With niche finance knowledge and specialist industry skills, Credabl is your partner on call.

Looking to finance something?

Practice Purchase, Commercial Property, Home Loans, Car Loans, Goodwill Loans, Overdraft Facilities, Equipment Loans, Practice Fitout Finance.

Get in touch: or call us on 1300 27 33 22


Penny Fraser | Snr Client Experience Manager

Evoke Projects

With a career spanning over 20 years in business development, sales and customer service, Penny brings an innovative approach to the design & construction industry.

Specialising in the healthcare sector, Penny’s ability to provide expert advice and identify her clients ideal practice environment allows her to skillfully bring their vision to fruition; resulting in professional spaces that are not only highly functional, ergonomic and attractive but also built to the highest quality in construction standards to last the test of time.


Dr Jesse Green | Dental Business Coach

Savvy Dentist

Dr Jesse Green is an author, speaker, dental practice owner, and leading dental business coach. He established Savvy Dentist and the Practice Max community to help dental practice owners build generational wealth, earn more and work less, create high-performance teams, and master the art of patient flow.


Dr Geoffrey Hall | Speaker, Educator and Mythbusting Orthodontist

The OrthoEd Institute

Dr Geoffrey Hall received his dental training at the University of Melbourne in 1983 and pursued his postgraduate orthodontic training at the prestigious University of Pennsylvania which he completed in 1990.

Dr Hall has an extreme passion for clinical orthodontics and orthodontic teaching. He practices at his busy South Caulfield practice in Melbourne, specialising in adult and children treatments including early treatment, conventional adolescent therapy,short-term orthodontics(Smilefast) and cosmetic treatment options including lingual braces, Invisalign and other aligner systems, and a strong emphasis on interdisciplinary treatment, including orthognathic surgical cases.

Dr Hall has been a pioneer in modern day orthodontics and education. He was the first dentist and orthodontist to use Invisalign outside the United States, brought micro implants to the Australian shores and was one of the first in Australia to utilize the Herbst appliance. Dr Hall has an extreme interest in practice management and efficiencies in practice and was instrumental in bringing the leading orthodontic practice management software Orthotrac to Australia in 1994. He also was a cofounder of DentalEd , brought the Seattle Study Club to Australia and founded the New Horizons Study Group. He was also the founder of the elite Australasian Orthodontic Study Club.

Dr Hall developed a short term cosmetic orthodontic treatment called Smilefast practiced by many dentists not only throughout Australia but internationally. Dr Hall lectures both nationally and internationally on Smilefast and personally trains dentists to use this innovative digital indirect bonding system. With the success of Smilefast’s unique digital indirect bonding system, Dr Hall has also developed a company called Precision Digital Indirect Bonding Systems (PDIBS).

Dr Hall has been on the orthodontic teaching staff at both the University of Melbourne and the University of Pennsylvania, and he has been involved as an orthodontist at Monash Medical Centre in the Craniofacial Unit. He has written many articles and is a co-author in a lingual orthodontics text book and a textbook on aligner therapy.. Dr Hall regularly participates in webcasts on various orthodontic topics. Dr Hall is a sought after lecturer nationally and internationally and has been the keynote speaker at various international orthodontic congresses.


Atty. Julian Whitehead | Lawyer

Whitehead Legal

Julian Whitehead is a Partner at Whitehead Legal. The practice exclusively advises in commercial matters in the health care landscape throughout Australia. In his near decade since admission, Julian has acted for dental surgeons and dental specialists, veterinary surgeons, medical practitioners, clinics, allied health care practitioners, health entrepreneurs and health corporates.

Julian provides commercial advice on health practice sales and acquisitions, property and leases, start-ups and litigation – usually related to breaches of practice restraints and landlord/tenant disputes and employees and has extensive knowledge of health practice commerciality, compliance, due diligence and risk assessment.


Julian Muldoon | Director and Co-Founder


Julian Muldoon is Director and Co-Founder of 1Group Property Advisory, experts in helping dentists develop their location strategy and secure the right property at the right price, via purchase or lease. We know what’s important and critical when identifying a site for dental use to ensure success.

As an independent advisory firm that specialises in healthcare, our team of research analysts, valuers and property advisors are always working in your best interest to find areas of need and secure sites that are appropriate for your use.


Viet Le | Wellbeing Consultant and Dentist

Being Together 101

Dr Viet Le graduated from the University of Queensland (BDSc) in 2005. In 2014, following a traumatic event involving a close team member, he realised he struggled with mental health issues of his own.

When Viet became a partner in the dental practice he was working in 2015, The Dental Project, he made it a mission to make mental health a priority.

Since then, he has built a team who are more aware and supportive of mental health problems, while also using the strategies he’s learnt and applied them to his own life to help with his own marriage and raising his two young children.


Roslyn Franklin | Owner & Director


Amalgamate is an industry leader in dental infection prevention and control and was founded on a thorough knowledge of all aspects of dentistry practice. Infection control is a constantly evolving topic, and this pandemic has certainly brought it to the forefront.

All dental practices operate within legal guidelines and standards, which provide a minimum level of operational protection. But it is easy to get overwhelmed by the explosion of infection control information available online and through social media.

While all of this can feel overwhelming, and the situation is challenging from both a practice and business perspective, this is an opportunity to proactively look at your infection control program, training, manuals, and documentation. This will have value in both the short and longer term.

At Amalgamate, we understand the daily constraints and requirements that dental practitioners, practice managers, dental assistants and staff operate under.

Amalgamate can provide the following tailored to your dental practice:

  • Infection control training workshops (on-site and virtual)
  • Infection control manual (new or review/edit your existing manual)
  • Infection control management plans
  • Infection control audits & reports

We work with your dental practice to achieve realistic and practical infection control by simplifying the whole process. We’ll help you work out where you now are and the best way to move forward.


Dr Roslyn Franklin founded Amalgamate in 2015. Roslyn is a dentist and Infection Prevention & Control Professional committed to supporting dental practices. Roslyn’s early clinical practice included working in government and private dental practices. Roslyn then stepped back from the dental profession and worked as a trainer and assessor for dental assistants and then as a compliance coordinator in the Vocational Education and Training (VET) sector. On re-entering the dental industry in 2015, Roslyn wanted to make a difference without necessarily going back ‘on-the-tools’. Combining her experience in dentistry, training and compliance (not to mention her love of regulations, order and paperwork), Amalgamate was created.

Roslyn has continuously maintained her Dental Board of Australia and Australian Dental Association registrations to keep her skills current. Her passion is infection control, and in 2018 she completed a Graduate Certificate in Infection Prevention & Control at Griffith University. She is an active member of the Australasian College of Infection Prevention and Control.

Roslyn believes in providing a high level of personal service with attention to detail relevant to your practice.


Roslyn Franklin | Owner & Director

Dental Stock Photos

Dental Stock Photos is the first and only dental-specific stock photo site that supplies high resolution, unique, realistic and accurate dental images. Our photos assist you in showcasing, elevating and promoting your dental industry business.

Our stock photos are not just for textbooks and training. They are also suitable for social media, websites, advertising, magazines, marketing, banners, and presentations.

All our images are arranged in collections, saving you time when on the hunt for a photo.

Our collections include:

  • SMILES (great for marketing, social media and websites)
  • And many more…..

It is challenging to find accurate and authentic dental images on general stock image sites. Many dental photos are taken by photographers who have very little understanding of dentistry, the tools and equipment and the proper use of PPE.

Dr Roslyn Franklin, an experienced dentist, teacher of dental assistants, writer of dental education materials, and passionate prevention and infection control consultant, oversees all images on Dental Stock Photos. Dr Franklin ensures all photos show the correct use of tools and equipment and are relevant to industry standards.

Our images are unique so that you will stand out from your competitors.


I am Dr Roslyn Franklin, owner and Director of Dental Stock Photos. I have been working in the dental industry for more than 25 years.

I am a dentist, a teacher of dental assistants, a writer of dental educational materials, and a passionate infection prevention and control consultant.

Dental Stock Photos was born out of the frustration of not being able to access accurate and authentic dental images on general stock image sites. And, from seeing so many inaccurate, poor-quality and 'cheesy' images that did not reflect the dental industry's professionalism.

It was time for the dental industry to have quick and easy access to quality and accurate images that showcase, promote and champion our dental industry.


Berris Saultry | Dental Network

Dental Innovations

About Dental Innovations

At Dental Innovations, our main goal is to help our 750+ members to drive their practices to new levels of success.

Having worked with 100s of members in the past, we know the exact challenges you’re up against; the pressure of making your financials stack up month on month, managing all the admin on top of providing top patient care, trying to maintain a sense of work life balance, the list goes on.

That’s where we come in to help ease the load with Australia’s most popular dental membership network; a membership that’s been specifically crafted to deliver you results and support when you need it the most.

Our membership combines an elite network of the country’s top dental practitioners, significant discounts to the industry’s top suppliers, and lessons that will help you drive your dental practice to new levels of success.

As a member with us, tap into a wealth of discounts, peer-to-peer knowledge & learning resources that’ll enable you to:

  • Save money [15-20%] on all consumables & therefore, increase profits
  • Access our leading Online Ordering Portal and Inventory Control System.
  • Run a more efficient dental practice
  • Save valuable time
  • Plug into our tried & tested lessons [used by over 750+ members!] to help drive your Dental Practice to new levels of success
About Berris

Berris Saultry is one of the Directors of Dental Innovations and has over 22 years of experience working with Practice Owners. Berris has developed a deep understanding of the challenges independent dentists face within their practices. He also possesses a comprehensive knowledge of the dental industry in Australia and New Zealand.

Working closely with both our dentist members and partner suppliers Berris works to develop services to assist members to thrive within their individual practices and to facilitate and grow an active network of practice owners. Berris graduated from Flinders University with a Bachelor of Arts in Asian Studies and Political Science and has a Masters of Tourism from Monash University. Outside of work he’s an active member of his local volunteer CFA fire brigade, loves travel, and is a father to three kids and two dogs.

Sally Murphy | Co-Owner & Founding Director

Purple Playground HR

Human Resources

At Purple Playground, we’re not just another HR company. Our team is on a mission to help businesses like yours to reach their full potential. With a focus on people and culture, we help your team adopt a proactive mindset, find and leverage your competitive edge and push the boundaries of what you thought possible.

But it doesn’t stop there. We also strongly believe that life’s too short to spend your waking hours doing something you don’t love. That’s why our ultimate vision is to inspire a culture where all employees feel valued, fulfilled and deeply connected to the business’ purpose. And at the end of the day, what could be better than that?

Get in touch: or call us on 0403 170 585

Sean Perera| Head of Product and Innovation

Centaur Software

Dental Software Provider

Centaur Software is a leading Australian provider of practice management software products and services to dental and allied health practitioners. Initially designed by Sydney Dentist Dr. Frank Papadopoulos, it was established in 1992 with the aim to create practice management software products - Dental4windows (D4W).

Our champion software, Dental4Windows, is designed to optimise, streamline, and automate your current practice operations and is currently used by over 4,000 dental practices throughout Australia, New Zealand, and around the world. Over the years, we have evolved into the most popular and best-selling practice management systems in the industry.

Get in touch: or call us on 1300 855 966

Craig Hong| Director

Hillhouse Legal Partners


Hillhouse Legal Partners provides clients with trusted, solutions-oriented legal strategy and advice, as we have for nearly 30 years. As a mid-sized law firm, we combine broad legal expertise with responsive, personal service.

We engage with our clients as they prefer, depending on location and the most convenient and practical ways to communicate. As we support clients across Australia and internationally, within urban, regional and remote locations, we apply a personal touch in all of our communications, be that through modern online technology or face-to-face engagement. The choice is yours. We provide our legal services in home, within the local community, in our CBD office, or through online video conferencing.

Get in touch: or call us on 07 3228 6120

Daniel Pike| Relationship Director

Kooyong Group


Finance for doctors, dentists and vets that makes all the difference. We provide a wide range of loan options that no one lender can match. Our finance specialists are world-class experts. Their knowledge, understanding and connections have helped set up 1000’s of practices, secured 1000’s of homes for doctors, and removed a million and one financial headaches.

We go the extra mile because when you do well, we do well, and so do the communities that support us. It’s all about improving as many lives as possible. Especially yours.

Get in touch: or call us on 1300 992 208

Ashley Quinton| Director and Financial Adviser

Prosperity Advisers

Financial Advisers

With over 30 years of successful operation, Prosperity has the technical expertise, industry experience and resources to assist clients meet their financial objectives. Our team of professionals work in partnership with clients to understand their goals and expectations, demonstrating a genuine commitment to their success. With more than 170 staff across our Sydney, Newcastle and Brisbane offices, Prosperity services the diverse needs of our clients in five core areas:

  • Business services
  • Taxation
  • Corporate assurance
  • Wealth management
  • Employee benefits and services

Get in touch: or call us on 02 8262 8700

James Borg| Managing Director

Teamwork Technology

Dental IT Support and Services

In business, you can’t afford to keep putting out fires in haphazard IT systems while losing hours of downtime. Teamwork’s tailored, proactive approach ensures your biggest emergencies are coping with rapid growth, rather than worrying about IT.

Our aim as a business is to be your one-stop-shop for anything that even lightly involves a computer. We ourselves are providers for a wide variety of necessary services like internet, phones, emails, website hosting, domain names, DNS hosting, security services and more.

Get in touch: or call us on 1300 456 901

Stephen Douglas| Founder

The Whitening Project

Teeth Whitening Advisor

Our clients are dental professionals who want to help their patients to whiten their teeth so they can look more attractive, enjoy more confidence and greater self-esteem. Teeth whitening is rarely taught at dental school so dentists seek us out when they want to know the exact clinical protocols and techniques required to whiten teeth better and easily build a highly successful, and profitable teeth whitening business in their practice.

Upon completion of The Whitening Projects - Expert Teeth Whitening Training and Strategy program dentists accelerate the rate at which they build the profitability of their dental practice and the speed at which they grow the patient list.

Get in touch: or call us on 0416 629 015